when service is needed no personal information is transferred.service information, vehicle status information, etc.) are sent to BMW when service is needed or ordered by the customer, the service-related technical data (e.g.this service is used to maintain the customer’s mobility.The special equipment option is supplied automatically on booking the features ConnectedDrive Services (6AK) or Intelligent Emergency Call (6AC) basis for the BMW Teleservices (6AE) special equipment option is a permanently installed SIM card in the vehicle.BMW captures, stores and processes vehicle-related data within the framework of the legal provisions to the extent that this is necessary for the content design and use of the services. Charges for the speech and data connections are included in the price for the services. The services are provided by means of a SIM card installed in the vehicle. In the case of services that require personal data to be captured, stored and processed so that such services can actually be provided, customers are informed of this in advance and are requested to provide their consent. BMW does not capture, store or process any customer data for the services listed here – except where this is explicitly stated in the description following each of the individual services. “It is a complete workout for the brain,” he says.Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 München, headquartered in Munich and registered in the Commercial Register at the local of court of Munich under HRB 42243 (hereinafter referred to as “BMW”) provides the customer with certain vehicle-related information and assistance functions (hereinafter called “services”) under the name of BMW ConnectedDrive. “People will want to continue to use their time well.”Īnd he believes people will continue to be drawn to music. Will the growth continue after the pandemic? Thür thinks it will. “It’s not a lot of money.” The challenge is to make the free offer useful enough to gain users while also ensuring it is limited enough to prompt upgrades. Thür says many people convert to the $10 a month premium plan within days. Free lessons are available but they are basic. At the same time, much of the advertising via YouTube on social media is targeted at those whose online activity reveals an interest in musical education. Although based in Europe, Yousician’s English speaking offer could easily be mistaken for an American product. The challenge facing every company is, of course, to reach the target audience. At the same time, the app is being continually optimised through A/B testing of functions. From a bare minimum at launch, its functionality is growing. The development of the platform is ongoing. In addition, a newer development is the introduction of masterclass style sessions featuring musicians such as Jason Mraz and Metallica. So why does he think Yousician works? It would be easy to point to the gamification element - by now almost mandatory in education apps - but Thür stresses that over time the platform has become flexible enough to cater for the musical ambitions and aspirations of different customer groups. “Our audience is people who have tried to take up an instrument but somehow it didn’t work for them," says Thür In addition to a guitar tuning app, it began to look at a wider range of learners - from older age groups. When it came to their children's education, parents weren't prepared to pay for an app. Yousician started small with an app for children. That’s how innovation comes.”īut what does innovation mean in the context of music education. But he said it was fantastic that we were bringing fresh thinking. “We spoke to one investor who asked us: Are you music teachers? Are you musicians? Are you audio engineers? Are you app developers? We said no. Thür admits there were some raised eyebrows when the company launched with musical outsiders at the helm. Now, music education is a field dominated by - not surprisingly - musicians. “We were solving our own problem,” says Thür. The idea of behind the platform was to provide effective musical training for those who were struggling with self-teaching or conventional lessons. Both had tried and failed to learn instruments. Thür was a laser scientist by training and his co-founder Mikko Kaipainen had trained as an electrical engineer. The idea behind Yousician was a simple one.
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